Privacy Policy

Last Updated: August 27, 2026

SENLIAN AUTOMATIC COATING MACHINERY CO., LTD. (“Senlian”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit www.slcoating.com (the “Website”) or contact us regarding our products and services.

1. Information We Collect

We may collect personal information that you voluntarily provide when you submit an enquiry, request a quotation, contact us, or otherwise communicate with us.

This information may include:

Your name
Company name and job title
Email address
Phone number
Country or region
Product requirements, enquiry details, and message content
Any other information you choose to provide

When you visit our Website, we may also automatically collect limited technical information, including your IP address, browser type, device information, pages visited, referring website, and general location information.

2. How We Use Your Information

We may use your personal information to:

Respond to your enquiries and quotation requests;
Communicate with you about our products, services, samples, orders, and business cooperation;
Provide customer service and technical support;
Process and manage business transactions;
Improve our Website, products, and services;
Maintain internal business records;
Protect the security and proper operation of our Website;
Comply with applicable laws, regulations, and legal obligations;
Send relevant business or marketing communications where permitted by law.

We will not sell, rent, or trade your personal information to third parties.

3. Legal Basis for Processing

Where applicable data protection laws require a legal basis, we process personal information based on one or more of the following:

Your consent;
Our legitimate business interests, such as responding to enquiries, maintaining business relationships, and improving our Website and services;
The need to take steps at your request before entering into a contract, or to perform a contract with you;
Compliance with legal obligations.

4. How We Share Your Information

We may share personal information only when necessary with:

Our employees and authorised representatives;
Website hosting, email, IT, analytics, and customer communication service providers;
Logistics providers, professional advisers, or other service providers involved in fulfilling a business transaction;
Government authorities, regulators, or other parties where required by law or necessary to protect our legal rights.

We require service providers to handle personal information appropriately and only for the purposes for which it is shared.

5. International Data Transfers

As an international business, we may process or store personal information in countries other than the country where you are located, including China.

Where required by applicable law, we will take reasonable measures to ensure that international transfers of personal information are handled with appropriate safeguards.

6. Cookies and Similar Technologies

Our Website may use cookies and similar technologies to help it function properly, remember user preferences, analyse Website traffic, and improve visitor experience.

Cookies are small text files stored on your device. You may manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain Website functions.

Third-party service providers, such as analytics providers, may also use cookies or similar technologies in accordance with their own privacy policies.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, including responding to enquiries, maintaining business records, complying with legal obligations, and resolving disputes.

When personal information is no longer required, we will delete, anonymise, or securely retain it in accordance with applicable law.

8. Data Security

We take reasonable administrative, technical, and organisational measures to protect personal information from unauthorised access, disclosure, loss, misuse, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. While we make reasonable efforts to protect your information, we cannot guarantee absolute security.

9. Your Rights

Depending on your location and applicable law, you may have the right to:

Request access to the personal information we hold about you;
Request correction of inaccurate or incomplete information;
Request deletion of your personal information;
Request restriction of certain processing activities;
Object to the processing of your personal information, including direct marketing;
Withdraw consent where processing is based on consent;
Request a copy of your personal information where applicable;
Lodge a complaint with a relevant data protection authority.

To exercise any of these rights, please contact us using the details below.

10. Marketing Communications

Where permitted by law, we may send you information about our products, services, and business updates.

You may opt out of marketing communications at any time by following the unsubscribe instructions in the email or by contacting us directly. Even if you opt out of marketing communications, we may still contact you regarding an existing enquiry, quotation, order, or business relationship.

11. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices, content, or security of these websites. We recommend reviewing the privacy policy of any third-party website you visit.

12. Children’s Privacy

Our Website and services are intended for business users and are not directed to individuals under the age of 16. We do not knowingly collect personal information from children.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, Website features, or legal requirements.

Any updated version will be posted on this page with a revised “Last Updated” date.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:

SENLIAN AUTOMATIC COATING MACHINERY CO., LTD.
Website: www.slcoating.com
Email: irene@slcoating.com
Phone: +86 13550115163